consumer behavior

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The Impact of IPL Betting Ads: A Closer Look at the Influence and Consequences

📅 June 23, 2026
With the rise of online betting platforms and the proliferation of sports-related advertising, the world of cricket, particularly the Indian Premier League (IPL), has become a battleground for brands vying for consumer attention. In this digital age, where every click and impression counts, the presence of betting ads during IPL...